I helped build a two-sided platform from zero to 1,000+ matches in its first year.

You are hiring a Product Manager, Marketplace to balance supply and demand on the two-sided surface of the Supabase ecosystem. I am Ramona Furter. I applied through Ashby on 30 July, and this page carries what the form could not. My week-one read of your marketplace, and the record behind it.

Read the case Read the CV

1,000+client matches in year one at WePractice, a two-sided health platform

2funding rounds closed as founding team

+9%conversion on a CHF 100M+ e-commerce business at Ifolor

Week one, worked on your catalog

Your ad asks for someone who understands the chicken-and-egg of balancing supply and demand, and your own catalog shows that problem in numbers: 118 published integrations, 21 of them surfaced to the marketplace placement, one listing in the AI category. Meanwhile your Series F post says 60% of new databases are launched by AI tools, and Bolt alone has connected over 600,000 Supabase backends without anyone browsing a listing.

Partners publishstalls here118 listings today
Catalog surfaces themstalls here21 of 118 reach the placement
Developers discoverstalls heresplit across 3 surfaces
Install, then workingstalls herethe path the ad says you own
Demand signal returnsstalls here7M+ devs, 60% of new DBs via AI

Where does the first quarter's fuel go?

More supply firstrecruit partners, grow the catalog past 118

Demand firstfix discovery and install, make the 118 findable

Trust firstinstrument the surface, make quality measurable on both sides

I designed and built this page with Claude Code. I pulled the catalog numbers from your published pages myself, chose the sequencing and own the recommendation.

Where I fit your six criteria

A two-sided surface, built and grown

Founding team at WePractice, a Sparrow Ventures and Migros Group health venture matching practitioners with clients. Supply had to be recruited, demand had to be earned, and the balance was my daily work as Marketing and Growth Lead. 1,000+ client matches in year one, 2 funding rounds, 10 locations, 23 people, 170+ customers.

Ex-founder product instincts

Besides the WePractice founding team, I run my own products. Pedal Peak is a live cycling platform with 331 hand-ridden routes across 12 countries, built end to end by me. smedium is my studio for small-business websites and automation.

Ship imperfect, learn from signal

At Ifolor I owned e-commerce for a CHF 100M+ business and let A/B tests decide instead of opinion. +9% conversion, +15% checkout step rate. At Die Mobiliar I took three MVPs from pilot to market launch.

Build with what I own

I have stood on your demand side myself. My side project voice-to-notes ran on Supabase, so I know your onboarding, your dashboard and your docs as a user. Pedal Peak runs on SvelteKit, Cloudflare and the Strava API, wired up by me.

AI for the slow parts, judgment for the rest

At Swiss Post I lead AI business development. Automation cut time spent on sales by 30%, and a synthetic pitch-check avatar I built cut proposal feedback loops by 90%. Stakeholder calls and commercial trade-offs stay with me; the tools prepare them.

The gap, stated plainly

Your first bullet asks for 7+ years of product management on developer tools. I do not have the developer-tools tenure. My two-sided platform years come from consumer health and e-commerce, and my developer-side view comes from building myself. If the seven dev-tools years are the hard bar, I am not your hire.

The career behind the read

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich · Jan 2026 to now

Leads AI-driven business models from opportunity sizing to launch. Cut time spent on sales by 30% through automation, cut proposal feedback time by 90% with a synthetic pitch-check avatar. Builds the prototypes C-level decides on.

In between jobs and own ventures

Aug 2025 to Dec 2025

Bikepacking in Togo and Benin, then first clients for smedium, growth for Pedal Peak and deep, daily AI tooling.

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich · Oct 2024 to Jul 2025

Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level. +9% conversion, +15% checkout step rate through research, A/B testing and analytics.

Lead Project Manager

Brixel · Zurich · Jun 2023 to Sep 2024

Owned the partnerships with UBS and Baloise that drove growth, as the bridge between senior client stakeholders and the product team.

Marketing & Growth Lead, Founding Team

WePractice, Sparrow Ventures / Migros Group · Mar 2020 to May 2023

Built the full go-to-market of a two-sided health platform, hypothesis-and-data driven. 1,000+ client matches in year one, 2 funding rounds, growth to 10 locations, 23 people and 170+ customers. Led marketing and sales after Series B.

Growth & Venture Builder

Sparrow Ventures · Zurich · Sep 2019 to Sep 2022

Built growth and go-to-market for several internal startups, from validation to scale-up. Experimentation to lift conversion and cut acquisition cost.

Intrapreneur, Innovation

Die Mobiliar · Bern · Jan 2017 to Aug 2019

Market pilots from MVP to launch: Smide, XpertCheck and Lizzy. Owned the MVPs' development and operation, and the market experiments that steered product decisions.

Commercial and product-marketing foundation

2005 to 2016

Trade marketing at Promena, product management at Cruspi and Domaco, accounting at Kuoni and AMAG, commercial apprenticeship at Bridgestone.

About me

I am happiest where something new has to find its shape. That was WePractice from a blank page, three MVPs at an insurer, an e-commerce P&L, and now AI business models at Swiss Post. The pattern is the same every time. Understand the two sides of a market, put a number on what healthy looks like, ship, and let the signal argue.

Away from work I ride. Five months of my last in-between time went into bikepacking through Togo and Benin, and the same trip produced most of Pedal Peak's route archive. I work async by habit, in writing, across time zones, from wherever the bike is parked.