Ramona Furter
Product and growth lead for two-sided platforms. Founding team of a marketplace that made 1,000+ matches in its first year, now leading AI business development at Swiss Post.
ramona.furter@icloud.com
+41 78 907 14 47
linkedin.com/in/ramona-furter
Zurich, Switzerland · Swiss citizen
Available with notice
10+ years of product, venture and growth leadership. I have built and grown a two-sided surface as founding team, balanced supply and demand hands-on, and let metrics rather than opinion drive the roadmap. I ship fast, work async by default across remote teams, and use AI tools daily to compress research, drafting and synthesis. Applying for Product Manager, Marketplace at Supabase; I have used Supabase myself for my own side project.
Experience
AI Project Lead, Business Development · Swiss Post, Advertising
Jan 2026 to now
Zurich · current role
- Leads AI-driven business models end to end: opportunity sizing, prioritised roadmap with KPIs, build-vs-buy calls, delivery from concept to launch.
- Cut time spent on sales by 30% through automation and AI implementation.
- Cut proposal and pitch feedback time by 90% with a synthetic pitch-check avatar I built.
- Builds the clickable prototypes C-level decides on, instead of slide-only proposals.
In between jobs and own ventures
Aug 2025 to Dec 2025
- Bikepacking in Togo and Benin, then first clients for smedium (websites, AI workflow automation), growth for Pedal Peak, and deep daily AI tooling: own LLM tools, prompt engineering, AI-supported content production.
Senior Product Manager, Lead E-Commerce · Ifolor Group
Oct 2024 to Jul 2025
Zurich
- Owned e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate through research, A/B testing and analytics (GA4).
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager · Brixel
Jun 2023 to Sep 2024
Zurich
- Owned the partnerships with financial institutions (UBS, Baloise) that drove growth; bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice
Mar 2020 to May 2023
Sparrow Ventures / Migros Group · Zurich · two-sided health platform matching practitioners and clients
- Built the full go-to-market of a two-sided marketplace, hypothesis-and-data driven: 1,000+ client matches in year one, balancing practitioner supply against client demand.
- 2 funding rounds closed as founding team; grew to 10 locations, 23 people, 170+ customers across a distributed team.
- Led the marketing and sales team after Series B.
Growth & Venture Builder · Sparrow Ventures
Sep 2019 to Sep 2022
Zurich
- Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC in unfamiliar business models.
Intrapreneur, Innovation · Die Mobiliar
Jan 2017 to Aug 2019
Bern
- Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy. Owned MVP development and operation, market-entry strategies and Design Thinking experiments.
Commercial and product-marketing foundation
2005 to 2016
- Junior Trade Marketing Manager, Promena · Junior Product Manager, Cruspi · Assistant Product Manager, Domaco · Accountant, Kuoni and AMAG · Commercial apprenticeship, Bridgestone Switzerland.
Own products
- Pedal Peak (2023 to now): live cycling platform, 331 hand-ridden routes across 12 countries, built end to end by me on SvelteKit, Cloudflare, the Strava API and n8n.
- smedium: studio for small-business branding, websites and AI automation. Ran my own side project on Supabase (voice-to-notes).
Education
BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
CAS Digital Marketing · HWZ Zurich · 2019 to 2020
CAS Innovation · BFH Bern · 2016 to 2017
Diploma Online Marketing incl. Google Ads · 2016
Commercial Employee, Federal VET Diploma · KV Baden · 2005 to 2008
Skills
- Product strategy and roadmaps, marketplace supply and demand metrics
- Go-to-market, growth experimentation, A/B testing, GA4
- AI tooling daily: Claude and Claude Code, ChatGPT, prompt engineering, n8n
- Hands-on building: SvelteKit, Cloudflare, APIs; Magento, JIRA
- Async, remote-first collaboration; decisions in writing
Languages
- German native · English fluent (C1) · French conversational (B1)
Application site with the worked marketplace case: ramona-supabase.pages.dev